TruPartner
A broker's unfair advantage.
Brokers were running their entire business on WhatsApp — losing clients to whoever called first and looking unprofessional doing it. TruPartner gave them the tools to win.
My role
Product designer
Company
Truva
Timeline
2025
Platform
iOS & Android
Context
1300+ brokers in Mumbai.
Zero professional tools.
Brokers using TruPartner across Mumbai
1300+
Increase in visit bookings after
launch
3×
Government-verified society transaction data
100%
Brokers see new Truva listings before any other platform
First.
Every broker in Mumbai runs on relationships and speed. The one who reaches the buyer first — with the right home, the right price, the right confidence — wins. TruPartner was built to make every broker that person. Speed, data, and professionalism in one app.
The Problem
The broker who calls
first, wins the client.
"By the time I found out about a new listing, three other brokers had already called the buyer."
Mumbai's property market moves on speed and trust. Brokers were discovering new listings the same time as everyone else — through WhatsApp forwards, blurry photos, no context. The broker who looked most professional and moved fastest got the deal. Most brokers had neither.
P01
No first-mover advantage. New listings reached brokers at the same time as buyers — through informal WhatsApp groups. Speed was impossible to guarantee.
P02
Unprofessional sharing. Brokers forwarded unbranded photos with no context. Clients received the same images from five different brokers — trust collapsed immediately.
P03
No price confidence. When a client asked "is this a fair price?" most brokers had to guess or say they'd find out. The deal died in that pause.
P04
Visit booking was chaos. Brokers coordinated visits through phone calls, WhatsApp, and memory — double-bookings were common and clients lost patience.
Research
A day in the life of
a Mumbai broker.
We shadowed five brokers across a full working day — from the first WhatsApp message to the last client call. We mapped every friction point, every embarrassment, every workaround. What we found was a profession running entirely on improvisation.
5 brokers shadowed
Spent full days with 5 active brokers — accompanied them on client calls, property visits, and paperwork sessions. Mapped every tool they used and every moment they felt unprepared.
4hr avg delay
Analysed broker WhatsApp groups — how listings spread, how fast, in what format, with what accuracy. Found that the average listing reached a broker 4+ hours after it went live elsewhere.
12 interviews
Interviewed 12 brokers about the questions clients ask that they can't answer confidently. Price per sq ft, recent sales in the society, legal clearance — all required days of research or guesswork.
Key Decisions
Three design bets
that changed broker behaviour.
01
First-access feed as the home screen
The original app opened to a general listings view — the same inventory available everywhere.
Made "New today" the default view — every listing Truva adds appears here first, before it shows up on any other channel. Brokers opened the app first thing every morning because missing it meant losing the advantage. Daily active usage increased significantly after this change.
02
One-tap branded sharing from the listing
Brokers were screenshotting listings and manually adding their name before forwarding. It looked amateurish and took time they didn't have.
Built branded sharing directly into the property view — broker uploads their logo once, and every property image they share carries their branding automatically. Brokers went from forwarding to presenting. The perception shift from clients was immediate — brokers reported clients treating them more seriously.
03
Society transaction data surfaced at the price moment
Transaction data existed in government records — but required days to find and interpret. Brokers avoided the topic rather than admit they didn't know.
Integrated government-verified transaction data directly into every property view — same screen where the broker is preparing to pitch. "Is this price fair?" became a question brokers could answer in 10 seconds instead of deflecting. Broker confidence in client conversations increased measurably.
Each decision came from research. Each one had a hypothesis, a design response, and a measurable result after launch.
Solution
Screens that made
brokers look good.
First-access feed
New Truva listings, before anyone else
Book a visit
Live slot availability, one tap scheduling
Branded sharing
Logo + name on every property image
Transaction data
Govt-verified society sales history
Outcomes
What changed for
1300+ brokers.
Measured across the first 12 weeks post-launch. The most important metric wasn't usage — it was whether brokers felt more confident in client conversations.
3× Visit bookings
Structured in-app booking replaced WhatsApp coordination. Brokers booked more visits because the friction disappeared.
10sec To answer "is this a fair price?"
Previously required days of research or a guess. Government transaction data surfaced at the right moment made brokers confident where they were previously evasive.
1300+ Brokers onboarded
Word spread through broker networks faster than any marketing campaign. When one broker started looking more professional, others wanted the same tool.
Live product
Used by 1300+ brokers across Mumbai.
Visit TruPartner