By Jony Ive
Good design is obvious.
Great design is invisible.
Working as product designer at
Truva
Percipience
Labs.
Design by Ayush Halder
Designing the version
that finally clicks.
View my work
Open to freelance
Drop-off
reduced
-40%
Active
Mumbai brokers
1300+
Lead
drop-off
-55%
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Selected work
Work that shipped
people actually use
Raised $ 9M Series A
-40%
Drop-off reduced across
the buyer journey
200+
Mumbai families who found
their home on this product
Truva · 2024–Present
Home buying, redesigned
Created by
Ayush Halder & Arun Koushik
Buyers were dropping off before seeing a single property. I redesigned the full buyer experience - from the first page load to booking a visit - for Mumbai's most ambitious proptech startup.
View full case study
1300+
Active brokers (Mumbai) onboarded
3 X
Faster property-to-visit conversion
Truva · 2025–Present
TruPartner - A broker's unfair advantage
Created by
Ayush Halder & Arun Koushik
Brokers were running their entire business on WhatsApp. We gave them a professional tool to match the homes they were selling.
View full case study
And many more
See all case study & work
View my work
What I do
I can help you with this
Product Design
From idea to intuitive product.
What’s included:
UX Strategy
User Flows
Design Systems
Wireframing
UI Design
Prototyping
Branding
More than a logo - a system.
What’s included:
Brand Identity
Logo Design
Brand Guidelines
Visual Systems
Packaging
Naming & Tone
Framer Website
Fast, interactive, no-code sites.
What’s included:
Landing Pages
CMS Setup
Animations
Responsive
Optimization
Development
Website Design
Structure meets visual impact.
What’s included:
Web Design
UX Structure
Conversion Focus
Responsive
Interaction
Let's connect
Got a product that needs
good design?
Whether it's a full product redesign, a new feature, or a landing page that needs to convert — I'm interested in work where design has a real job to do. Tell me what you're building.
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Your Name.....
email@example.com
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